What Zwijsen changed

• Added a new Nelio A/B testing pixel tracker to collect anonymous data on how visitors interact with different page versions.
• Increased the storage time for the "nabq" marketing task cookie from one session to 4 months.
• Increased the storage time for the "nabExperimentsWithPageViews" cookie from one session to 4 months.
• Updated the provider name and privacy links for Blue Billywig video and advertising cookies.
• Changed the "uuid" advertising cookie configuration from three instances to two.

The competitor is increasing their focus on website optimization. By extending cookie durations and adding new tracking pixels, they can collect more data over a longer time to see what content makes visitors buy or sign up.

• Replaced the "Math" (Rekenen) category link with a "Language" (Taal) category link.
• Updated the featured article title from "Math and the world" to "Reflecting on your own learning process."
• Changed the publication date for the featured content from August 17 to August 18.
• Added a "Continue shopping" (Verder winkelen) text fragment at the end of the section.

The website updated its featured "Inspiration for teachers and parents" section. It replaced a math-focused article with a new language-focused article about reflecting on the learning process. This shows a shift in their current marketing focus toward language skills.

• The featured "Inspiration for teachers and parents" section changed from a Language topic to a Math topic.
• The new article is titled "Math and the world: how to make abstract sums applicable."
• The publication date for the featured post was updated from August 12 to August 17.
• A small shopping cart navigation fragment was removed from the page footer.

The website updated its featured content for educators, shifting focus from language arts to mathematics. This indicates a change in their current marketing priority or seasonal content cycle for schools.