What Zoko changed

• Added four new video demonstrations showing the product in action.
• Added a detailed star-rating breakdown (5-star to 1-star counts) for their 450 Shopify reviews.
• Reorganized the homepage to lead with a "complete platform" message rather than just a sales channel message.
• Moved the detailed customer case studies into a new "Customer stories" gallery section.
• Added specific brand names and locations (like Clarks India and Samapura Jewelry) to their customer testimonials.
• Highlighted their 2023 Red Dot Award for dashboard design.

The site now uses video to show how the product works instead of just text. They also added a breakdown of their Shopify ratings to build more trust with new visitors.

• Added a new interactive carousel featuring 13 detailed customer success stories.
• Included specific metrics for each story, such as "$57K recovered," "₹1M in sales," and "93% of chats answered by AI."
• Replaced long, text-heavy testimonials with a high-density grid of 5-star ratings and short quotes.
• Updated the hero headline to emphasize being the "highest-rated" solution on the Shopify App Store.
• Removed a large section of cookie consent documentation from the main page view.

Zoko is shifting from general feature descriptions to hard proof. By showing exact dollar amounts and time saved for specific brands, they make it much harder for customers to choose a competitor who only talks about features.

• The footer text was updated from "Start your 7 day Free Trial" to "Start your 7-day free trial."

The company made a small edit to the capitalization and hyphenation of their trial offer. This suggests they are refining their brand voice or fixing small errors in their footer to look more professional.