What Zeliq changed

• Updated the "Roles" section in the footer to include "Founders" and "RevOps."
• Changed "Sales Rep" to "Business Developers."
• Changed "Sales Leader" to "Sales Leaders" (plural).
• Removed "Marketing" from the primary footer roles list.

Zeliq is shifting its focus from individual sales reps to higher-level decision-makers and technical operations roles. This suggests they are trying to move upmarket and appeal to people who buy software for entire teams.

• Replaced general analytics descriptions with specific "SDR Cockpit" for Starter plans and "Manager Cockpit" for Custom plans.
• Updated their competitive differentiation to highlight that credits for data enrichment never expire.
• Added specific data accuracy claims: 80% verified emails and 60% direct dials.
• Updated social proof to include a 4.6/5 G2 rating and "Best French Software Companies 2026" award.
• Clarified that users only pay for data found during waterfall enrichment.
• Added a direct link to legal and privacy resources in the FAQ section.

Zeliq is shifting from general "real-time analytics" to specific, role-based tracking tools. This suggests they are focusing more on team management and accountability features to attract larger sales organizations.

• Added specific customer story links for each user persona (e.g., "Use case from a Sales Leader").
• Updated persona section headlines to be more benefit-driven (e.g., "Spend your day selling, not searching").
• Added a new section highlighting their database size (450M+ contacts) and weekly data updates.
• Changed "Learn more" buttons to "See associated features" to drive deeper product exploration.
• Added a new call-to-action section: "Stop paying for a data tool and a sequencer. Zeliq does both."

Zeliq is shifting from generic feature descriptions to social proof. By linking specific customer stories to different job roles (Founders, RevOps, Sales Leaders), they are trying to show exactly how different people get value from their tool.