What Yuma changed

• Updated the FAQ to state that a dedicated account manager now configures AI automations and writes playbooks for the customer.
• Changed the status of return and exchange test cases in the dashboard preview from "Passed" to "Running."
• Removed specific text fragments describing return policy details in the dashboard mockup.
• Removed the "Reading your SOP..." status message from the interactive demo section.

Yuma is shifting from a self-serve "zero engineering" message to a high-touch service model. By offering dedicated account managers to configure automations, they are removing the setup burden from the customer to increase conversion and reduce churn.

• Introduced "Yuma 2.0" branding for their automation builder.
• Added a new feature that converts uploaded PDF SOPs into automated support playbooks.
• Updated the homepage with a visual dashboard showing a "Handbook" for managing returns, exchanges, and order status drafts.
• Replaced generic customer quotes with specific testimonials from named directors at brands like Cabaïa and Tediber.
• Added a detailed visual walkthrough of a VIP customer ticket being resolved with a 15% credit automatically applied in Shopify.

Yuma is moving from a managed-service model toward a self-serve automation platform. By allowing users to upload their own SOPs to generate playbooks, they are reducing the friction of setup and giving brands more direct control over how the AI behaves.

• Updated the description of the founder's previous company, Triplebyte, from "valued at $135M" to "raised $50M, valued at $125M+."
• Made a minor grammatical correction in the FAQ section regarding accuracy.

The company updated the historical success metrics of its founder. This changes how they present their leadership's track record to potential customers and investors.