What Youseezueri changed

• Added a specific sentence to the KLEx/SMILE section explaining that a tiny piece of the cornea is removed from the side.

The competitor is making their technical descriptions easier to understand. By explaining exactly how the tissue is removed, they are trying to build more trust and clarity for patients considering the newest laser method.

• Added Janine Fischer as a new staff member under the "Unsere Augenoptikerin" (Our Optician) title in the team section.

The clinic is expanding its professional staff. Adding a new optician suggests growth in patient capacity or a need for more specialized eye care support in their Zurich location.

• Added a new sentence at the top of the page highlighting that they take "a lot of time" to check if eyes are suitable for laser treatment.
• Added a closing call-to-action phrase "See you: At YOUSEE!" at the bottom of the page.

The competitor is now emphasizing the thoroughness and time they spend on initial consultations. This builds trust by showing they don't rush patients into surgery.