What Move In Ready changed

• Removed the detailed multi-field lead capture form (name, address, closing date, etc.).
• Removed the main navigation menu, including links to About, Partners, Services, and Careers.
• Removed the "Track Your Clients" portal link for real estate partners.
• Added star ratings (★★★★★) and "HOMEOWNER" labels to all customer testimonials.
• Updated the main copy to emphasize that the service is free and handles "behind the scenes" details.
• Removed the video player and several long-form testimonial text blocks.

The competitor has removed their primary lead capture form and navigation menu, shifting to a much simpler landing page. This suggests a change in how they want to collect customer data or a pivot toward a more streamlined, mobile-friendly sales pitch.

• Replaced the video file for "Video 3" located near the navigation menu.
• Replaced the video file for "Video 4" located in the testimonial and service overview section.

The company has updated two video assets on their main page. This suggests they are refreshing their visual messaging or improving how they explain their utility connection service to new homeowners.

• Replaced the source file for Video 3 located near the top navigation.
• Replaced the source file for Video 4 located in the testimonial section.

The company updated the source files for two videos on their homepage. This usually means they have refreshed their marketing message, improved video quality, or updated their customer testimonials to stay current.