What YNAB changed

• Removed header formatting (###) from the "90%" statistic regarding improved finances.
• Removed header formatting (###) from the "91%" statistic regarding mindset changes.
• Removed header formatting (###) from the "70%" statistic regarding emergency savings.
• Removed header formatting (###) from the "93%" statistic regarding user recommendations.

The product updated how it displays key success metrics from user surveys. While the numbers stayed the same, the removal of header tags suggests a design tweak to how these trust-building statistics appear to new visitors.

• App Store review count updated from 103.4k to 104k.
• TrustScore review count updated from 3,085 to 3,112.
• These updates were applied across multiple sections of the homepage, including the header and footer areas.

The company is updating its marketing assets to reflect growth in user feedback. Higher review counts (crossing the 104k milestone on app stores) strengthen their "Best Budgeting App" positioning and build more trust with new visitors.

• Removed the promotional link for the New York Times Bestselling book "Never Worry About Money Again."
• Removed a redundant link to the main website URL.

The removal of a prominent book link suggests a shift in marketing focus away from long-form educational content toward direct software engagement or a change in their promotional cycle.