What Yesim changed

• Added direct links to Trustpilot reviews in multiple sections of the homepage.
• Removed the static "60K+ ratings" text.
• Changed the pricing model for Gambia from a daily rate ($21.60/day) to a per-gigabyte rate ($9.96/GB).
• Reordered the "Popular destinations" list, moving the United Kingdom higher up and shifting France.
• Updated the "Independent" news article snippet, though the text appears truncated in the new version.

The competitor is moving from static rating numbers to live social proof via Trustpilot. They are also adjusting pricing structures in specific markets like Gambia and reordering their top destination list.

• Japan was added to the top featured list with a new price of $2.20/day.
• France, Turkey, and the United Arab Emirates were moved higher up in the "Popular Destinations" section.
• Several countries like Cape Verde, Cuba, and China were moved to different positions in the alphabetical list.
• The daily rates for featured countries were updated to reflect current starting prices.

Yesim is re-prioritizing which countries it shows at the top of its list. They are also adjusting daily rates for key markets like Japan. This suggests a shift in where they see the most traveler demand or where they have secured better carrier rates.

• The site-wide currency selector changed from EUR to USD.
• All country-specific daily rates were converted from Euros to Dollars (e.g., Thailand moved from €1.40 to $1.68).
• The "Pay as you go" entry price changed from €0.92/GB to $1.10/GB.
• High-cost data plans for specific regions were updated (e.g., Zimbabwe moved from €116.90/GB to $140.28/GB).

Yesim has updated its entire pricing display to use US Dollars instead of Euros. This suggests a shift toward targeting the North American market or adopting a more globally recognized standard for travel data pricing.