What Ybclinic changed

• Added a "To main content" accessibility link at the top of the page.
• Added a specific date ("* 30.09.2026") under the "Our Promotions" (Наши акции) section.

The clinic added a specific expiration date (30.09.2026) to their promotions section. This suggests they are planning long-term marketing campaigns or setting a far-future deadline for their current offers to maintain consistent lead generation.

• Added a massive, detailed price table for all medical services.

• Introduced specific pricing for different body zones (e.g., face, neck, eyelids) for hardware treatments.

• Added a "Discount Price" column and listed specific bundle deals (e.g., 20% off for 3 vials of Collagen).

• Listed medical codes (e.g., A.11.01.012) for all procedures, likely for regulatory compliance.

• Added information about available subscriptions (abonnements) for specific treatments like massage and laser hair removal.

• Replaced the general homepage layout with a dedicated price-focused structure.

• Biorevitalization price increased from 10,500 ₽ to 15,000 ₽.

• Botulinum therapy price increased from 130 ₽ to 140 ₽ per unit.

• Contour plastic surgery price increased from 13,000 ₽ to 14,000 ₽.

• Removed a specific date (01.09.2026) from the promotions section.

• Removed a "To main content" navigation link.

The clinic moved from showing a few "starting at" prices to a complete, transparent price list for all services. This makes it easier for patients to compare costs and see exactly what treatments like Morpheus 8 or Lumecca cost before booking.

The competitor has raised prices across several popular categories, including injections and skin treatments. This may indicate rising costs for supplies or a shift toward a more premium market position.

• The homepage content was replaced with a comprehensive price list.
• Added detailed pricing tables for Aesthetic, Hardware, and Injection cosmetology.
• Introduced specific pricing for premium equipment including Morpheus 8, Lumecca, and Ultraformer MPT.
• Listed new service categories like "Beauty-Drips" (IV therapy) and "Spherotherapy."
• Added information about available subscription packages (абонементы) for various treatments.
• Updated the main call-to-action link to point directly to the price page.

The competitor has moved from showing a few "starting at" prices to displaying a complete, transparent price list for all medical and aesthetic procedures. This makes it easier for potential patients to compare costs and book specific treatments online.