What Xverum changed

• Replaced the "Get in touch" link in the main navigation menu with a "Start free" button.
• The new button links directly to the Ask Xverum platform (ask.xverum.com).

Xverum is shifting from a sales-led "Get in touch" model to a product-led "Start free" model. This lowers the barrier for new users to try their B2B data tools immediately.

• Changed "near-100% market coverage" to "data from 220 countries and territories"
• Replaced the "98% accuracy" claim with a statement that data is "validated in multiple steps"
• Swapped "near-total market coverage" and "complete market intelligence" with softer terms like "broad market coverage" and "in-depth market intelligence"

The competitor is moving away from absolute metrics like "98% accuracy" and "near-100% coverage." They now focus on specific geographic reach and their data validation process. This might mean they faced compliance or accuracy challenges with their previous bold claims.

• Added a "Start free" button for the Ask Xverum product.
• Removed the "Chat with an expert" button from the top of the page.
• Updated the main headline description to put "Ask Xverum’s plain-English search" first in the list of delivery methods.
• Renamed the "Locations" data category to "Points of Interest."

Xverum is shifting from a sales-led "chat with an expert" model to a product-led "start free" model for its AI-powered search tool. This lowers the barrier for developers to test their data.