What Xendoo changed

• Replaced the main hero background video.
• Updated the numbering and selection of customer testimonial videos.
• Removed specific sub-links for "Q2X" and "ZorConnect" from the technology section in the footer.
• Simplified the footer navigation to focus on "Partners & Integrations."

The company is refreshing its social proof by updating the video content and customer stories featured on the homepage. They also simplified the footer by removing specific links to secondary technology tools like Q2X and ZorConnect.

• Added direct links to Q2X and ZorConnect in the footer technology section.
• Updated the footer link for "Partners & Integrations" to a new URL.
• Reorganized the video testimonial numbering and file references on the homepage.
• Consolidated the hero section video background from two files into one.

The company is giving more visibility to its specialized technology tools for QuickBooks migrations and franchise management. This suggests a push to attract customers from specific ecosystems and industries.

• Added a news feature celebrating their rank of No. 3828 on the 2026 Inc. 5000 list.
• Highlighted a three-year revenue growth of 68%.
• Updated their "Xero National Partner of the Year" headline to emphasize they have won it "Two Years in a Row!"
• Reorganized the "In the News" section to prioritize recent growth and award milestones.
• Removed older blog links and a specific article about franchise accounting pain.

Xendoo is using its high growth rate and industry awards to build trust. They are positioning themselves as a fast-growing leader in the accounting space to attract new small business clients.