What Wundermanthompson changed

• The "Kleenex Score" case study was moved down the page.
• A new cookie consent banner and preference center were added.
• The cookie consent banner explains how cookies are used and links to a Cookie Policy.
• The preference center allows users to manage different types of cookies: Strictly necessary, Performance, Functionality, and Targeting/Advertising.
• Each cookie type has a description and options to enable or disable them.
• A "Cookie List" section was added, though it appears empty in the provided content.

This shows VML is focusing on user privacy and data control.

• The website added a full navigation menu with links like "About Us," "Work," "What We Do," "Insights," "News," "Enterprise Solutions," "Careers," and "Contact Us."
• It added a section explaining VML's mission and how it connects brands.
• It added a form to collect contact information.
• It added new case studies for "Ziploc Preserved Promos" and "KitKat Phone Break."
• It added news articles about VML's awards and reports.
• It added a footer with links to social media and legal policies.
• The "Insights" and "News" sections were greatly expanded with more articles.

The website now shares more about what VML does and how it works.

• The "SubReddit Hunt" case study for U.S. Navy moved from the top of the list to the bottom.
• The "Frosty Fix" case study link was removed from the top of the list.
• A new link for "This Is Not A Game" was added to the top of the list.
• A new link for "When Sally Met Hellmanns" was added to the top of the list.

The competitor changed the order of how they show their work. This might mean they are highlighting different projects.