What Work the World changed

• Removed the text: "We have a site specifically for visitors from the North America to improve your experience."
• This text previously appeared at the bottom of the page near the social media links.

The removal of the specific North America redirect message suggests a change in how the competitor handles international traffic or a shift in their regional marketing strategy for the UK site.

• A new "Reviews" heading was added to the homepage.
• This heading now sits directly above the section featuring student stories and quotes.

Adding a dedicated "Reviews" heading above student testimonials makes social proof more visible to potential travelers. This helps build trust for students looking at expensive overseas placements.

• Removed the direct link to book a call with a Placement Consultant via HubSpot.
• Added a request for users to add their email domain to "Safe Senders" lists to avoid spam folders.
• Added a notification about a specific website version for North American visitors.
• Updated the enquiry form text to a standard "thank you" message.

The company is shifting how they handle new leads. They removed the option to book a call immediately and are now focusing on email deliverability to ensure their follow-ups don't get lost.