What Workiz changed

• Replaced "Lead Capture" with "Book jobs" in the primary Growth Engine section.
• Added "Dispatch" as a top-level platform pillar.
• Swapped a marketing-focused testimonial from Gold Eagle Services for a new "all-in-one" business testimonial from Junk Masters.
• Added a comprehensive privacy consent banner and "Cookie settings" to the footer.
• Reorganized the placement of the secondary navigation menu in the site code.

The company is shifting its focus from "Lead Capture" to "Booking" and "Dispatching" in its main value proposition. This suggests they want to be seen as a tool for active operations rather than just a marketing intake tool.

• Added a new link for Developers in the footer resources menu
• Added "Lead Capture" to the main platform engine section
• Removed "Dispatch" from the top of the platform engine section
• Changed the text "Invoice sent" to "Reminder sent" near the partner logos

Workiz is opening its platform to outside developers. This means they want to build a bigger ecosystem of apps. They are also changing their main message to focus more on finding new customers instead of just managing jobs.

• Added "Dispatch" as a key step in the main platform workflow section.
• Removed "Lead Capture" from the top-level "Growth Engine" header list.
• Changed a status label from "Reminder sent" to "Invoice sent" near the integration logos.
• Updated the formatting of the "Trusted by pros" customer list with new bullet point symbols.

Workiz is refining how they describe their "Growth Engine" workflow. By adding "Dispatch" and swapping "Reminder sent" for "Invoice sent," they are focusing more on the operational and money-making parts of a job rather than just administrative alerts.