What Woodpecker changed

• Added new free tools to the menu: Email preview tool, Cold email benchmarks, and an A/B test calculator.
• Updated all "Key features" links to point to dedicated marketing pages instead of help center articles.
• Renamed several feature links to be more descriptive (e.g., "Domain audit" became "Domain reputation").

Woodpecker is moving away from linking to help articles and is now using dedicated feature pages and free tools to attract new users. This helps them show up better in search results and gives potential customers more value before they sign up.

• Added LinkedIn outreach features including profile visits, connection requests, and DMs.
• Launched a new "Embedded" white-label version for other apps to use their tech via API and CLI.
• Added a B2B lead database with over 1 billion records for finding prospects directly in the tool.
• Introduced new technical integrations for AI agents, specifically mentioning Claude and MCP Server.
• Added a comprehensive FAQ section explaining their shift from a cold email tool to a full outbound platform.

Woodpecker is moving beyond just cold email to become a multi-channel sales tool. This makes them a bigger threat to platforms that only offer one way to reach prospects.

• Added a new "Free tools" category to the main navigation menu.
• Moved several resources, including the Infrastructure Calculator and Email Preview tool, into this new dedicated section.
• Updated the site footer and mobile navigation to include the "Free tools" link.
• Implemented a detailed cookie consent management system that lists specific tracking scripts and their durations.

Woodpecker is reorganizing its site to highlight free utilities like its infrastructure calculator and email previewer. This suggests a strategy to capture more top-of-funnel traffic through helpful, no-cost resources for cold emailers.