What Wing Assistant changed

• Added a new "Expand Your Team Without Expanding Payroll" section featuring eight specific service roles.
• Updated the hero section to emphasize "Start small. Scale across teams" instead of AI expertise.
• Added a "Free Consultation" call-to-action button in the header area.
• Reorganized the "Measured Results" case studies section.
• Simplified the "How it Works" step descriptions.
• Added a new "Operational Ownership" section highlighting their proprietary Workspace App.

The site now highlights eight specific roles (like Real Estate and Sales Reps) to show how users can scale across different departments using the same managed model.

• Added a new core value proposition: "Every assistant is an AI expert."
• Removed the "Start small. Scale across teams" bullet point from the hero section.
• Added a lead capture form to the homepage requesting name, email, phone, and company details.
• Reordered and duplicated several case study sections, including Provida Family Medicine and Quistem.
• Updated the "How it Works" section headers from H3 to H5 styling.

The company is shifting its value proposition from general labor to specialized AI-competent talent. This suggests they are training their assistants to use AI tools to increase efficiency and stay relevant in a changing market.

• Updated the main headline to "Hire Managed Virtual Assistants Who Own the Work."
• Replaced the lead capture form in the hero section with a direct call to action for a free consultation.
• Added new trust metrics to the homepage, including "2M+ applicants screened yearly" and "10,000+ companies served."
• Simplified the "Meet the People" section by removing redundant name and title repetitions.
• Added social media links (Facebook, Instagram, Twitter) to the website footer.

The company is shifting its focus from just providing labor to "owning the work." This positions them as a managed service rather than a simple freelancer marketplace, which justifies their higher price points.