What Wentworthpuzzles changed

• Added a promotional banner offering free delivery on orders over £50 using code HPUKXM26.

• Updated several navigation links (like "Compare Products" and currency switchers) to point to a "Why Wooden Puzzles" educational page instead of the homepage.

• Renamed "New Arrivals" to "New Puzzles" in the main menu.

• Removed the "Who's It For" gift sub-menu from the primary navigation structure.

• Added "Puzzles" to the names of several categories, such as "Advent Calendar Puzzles" and "Wallace & Gromit Puzzles."

• Added a promotional banner offering free delivery on orders over £50 using code HPUKXM26.

• Updated international store links (US, DE, EU) to point to wholesale pages instead of homepages.

• Renamed "New Arrivals" to "New Puzzles" in the navigation menu.

• Removed the "Who's It For" gift sub-menu from the main navigation.

• Removed "Gift Sets" from the puzzle type list.

• Updated several internal links to use full "www" URLs instead of root domains.

• Added a promotional banner offering free delivery on orders over £50 using code HPUKXM26.

• Renamed "New Arrivals" to "New Puzzles" in the main navigation.

• Reorganized the "Gift Sets" link within the puzzle type menu.

• Updated several internal links to point directly to the clearance and sales sections.

• Simplified the "Best Sellers" menu by removing the "Puzzlers' Favourites" and "Extra Difficult" sub-labels in the mobile view.

• Updated the web addresses for the US, German, and European store versions.

• Added a "My Cart" sidebar section that includes a customer testimonial from the UK.

• Removed the "Gifts for Christmas" link from the main navigation menu.

The competitor is using a time-sensitive discount code to drive higher order values during the peak holiday shopping season. They are also simplifying their navigation to focus on product education.

The company is using a time-sensitive discount code to drive sales during the peak holiday shopping season. They are also cleaning up their navigation and redirecting international traffic toward wholesale pages, which may signal a shift in how they handle global orders.

The company is using a limited-time discount code to drive higher order values during the peak holiday shopping season. They are also cleaning up their navigation to make it easier for shoppers to find new products and gift sets.

The company is refining how international customers reach their local stores. They also removed a specific Christmas gift link, which might suggest a shift in their seasonal marketing focus or a navigation cleanup.

• Currency selectors for USD and EUR now link directly to wholesale pages instead of general storefronts.
• The main "Menu" link and "Compare Products" link have been redirected to the wholesale section.
• Several internal links were updated to include "www" in the URL for better consistency.
• The "Gifts for Christmas" link in the mobile menu was partially broken or truncated during the update.

The website is shifting its navigation to prioritize wholesale access across different regions. This suggests a stronger focus on business-to-business sales and international retail partners.

• Main menu and currency switcher links now point to a "Why Wooden Puzzles" educational page instead of the homepage or generic category roots.

• Added a "My Cart" shopping bag preview section that includes a customer testimonial ("Great, fast, faultless") to build trust during the checkout flow.

• Updated several internal links (Contact, Delivery, FAQs) to use the full "www" URL structure.

• Modified the "Compare Products" link to redirect to the educational "Why Wooden Puzzles" page.

• Added text labels to navigation links that were previously blank or just images.

• New labels include "EXTRA DIFFICULT Repetitive Puzzle Cut," "CRACKERS & BAUBLES Family Crackers," and "PERSONALISED PUZZLES With Messages."

• Added "All" category labels like "All Halloween" and "All Animals & Nature" to help users browse entire collections.

• Removed specific occasion links for Halloween, Birthday, and Wedding from the "Occasion" sub-menu under Gift Ideas.

The brand is shifting its navigation to prioritize educational content. By linking the main menu and currency switchers to a "Why Wooden Puzzles" page, they are focusing on justifying their premium price point and material quality to new visitors.

The site updated its navigation menu to include clear text labels for categories that previously only had links. This makes it easier for customers to find specific puzzle types, like "Extra Difficult" or "Personalised," which can improve sales during the busy holiday shopping season.