What WellBeing Brewing changed

• Removed the "Last Call" clearance sale for Golden Haze and Golden Hemp.
• Announced the launch of Hellraiser Dark Amber and Intentional IPA in 12oz cans.
• Set a new price point of $10 per 4-pack for these 12oz cans.
• Updated the hero banner from a discount-focused message to a "Now Available" product announcement.

WellBeing Brewing has shifted from clearing out old inventory (Golden Haze and Golden Hemp) to promoting a new, standardized 12oz can size for their flagship beers at a specific $10 price point. This suggests a move toward more traditional packaging and competitive entry-level pricing.

• The product "WellBeing Heavenly Body Golden Wheat 4-pack" was removed from the website.
• This item was previously listed as "Sold Out" before being deleted.

The competitor has removed a specific product listing from their main page. This suggests the item is no longer available for purchase or has been discontinued, potentially leaving a gap in their non-alcoholic wheat beer category.

• The "BOGO 50%" text label was removed from the product display section.
• The discount was previously associated with Golden Haze and Golden Hemp 4-packs.

The competitor has removed a specific "Buy One, Get One 50% Off" offer for their hemp and THC beverages. This suggests the promotional period for these specific products has ended or inventory levels have changed.