WeightWatchers launches $10/month entry pricing
- Replaced the "50% off a 12-month plan" headline with a "Join for as low as $10/month" limited-time offer.
- Removed "Check insurance coverage" links from individual medication sections (Wegovy, Zepbound, Ozempic, Saxenda).
- Shortened the medication qualification button from "See if you qualify for Med+" to "See if you qualify."
- Added "Join Core" and "Join Core+" buttons to the non-medication program section.
- Added a "Learn more" link specifically for the weight-loss medication overview page.
- Removed the "Privacy Preference Center" text block from the footer.
WeightWatchers is aggressively lowering the barrier to entry with a new low-cost monthly offer. They are also simplifying their call-to-action buttons and removing direct links to their insurance cost estimator for specific medications, likely to funnel users through their main qualification quiz instead.