What London Walks changed

• Replaced "Old Westminster Walking Tour" and "Revolting London" with "The Cotswolds" and "Chocolate Paradise" in the Featured Walks section.
• Updated the "Shakespeare's and Dickens' Old City" feature to "Shakespeare, Spies & Murderous Plots" (Elizabethan Clerkenwell).
• Added a new blog post titled "The 13 Ghosts Of The Tower Of London."
• Removed a blog post about New Year’s Eve 2026.
• Updated the latest podcast title to "Sid and Nancy – Punk Rock in Little Venice."

The company is rotating its featured content to focus on seasonal and niche interests like food tours and ghost stories, while also promoting excursions outside of central London.

• Replaced "Women in Medicine" and "Gin Lane" featured tours with "Old Westminster Walking Tour," "Revolting London," and "Shakespeare's and Dickens' Old City."
• Updated the podcast section with a new episode titled "Burned out with London. Needed a bit of a break."
• Added a cookie consent banner and a "To Top" navigation button.
• Updated the homepage calendar from September 2019 to October 2026.
• Changed the "Recent Articles" section to feature Halloween and Autumn content instead of Christmas and New Year's Day.

The company is shifting its marketing focus toward "classic" and "rebellion" themed tours while promoting new podcast content to engage their audience.

• Added a new featured tour: "Gin Lane: William Hogarth and the Gin Craze" led by guide Ronnie.
• Updated the "Latest News" section with a new podcast episode titled "Who's that Lady in Blue?" replacing the previous episode about the King's birthday.
• Added a cookie consent and privacy policy banner to the website footer.
• Increased the number of pagination links in the "Featured Walks" section from three to four.
• The calendar display for September 2026 was modified to remove specific dates (7-13) from the second row.

The competitor is expanding their tour catalog with niche historical content and updating their podcast to keep their audience engaged. They also added a standard cookie consent banner to meet privacy requirements.