What Vr changed

• Replaced the "Karriere bei uns" (Careers) homepage section with a new campaign titled "Das kriegen wir hin" (We can do that).
• Added a new footer link titled "Unser Umgang mit KI" (Our handling of AI).
• Updated key performance indicators, showing a decrease in reported numbers for members, branches, employees, and ATMs.
• Removed the "Schnelleinstiege" (Quick access) navigation bar that contained links for online banking and card blocking.

The bank is shifting its homepage focus from recruitment to a new consumer-facing marketing campaign. They also added a formal policy on AI usage, signaling a move toward digital transparency.

• The number of members decreased from 17.5 million to 15.3 million.
• The number of branches dropped from 6,813 to 5,955.
• Total employees decreased from 139,750 to 122,147.
• The number of ATMs was reduced from 13,791 to 12,053.
• The "years" of history figure changed from 170 to 149.
• The link to their official Facebook page was removed from the footer.

The bank has significantly lowered the public figures it uses to describe its size and reach. This could reflect a change in how they count data, a recent downsizing, or a shift to more conservative reporting.

• The number of members increased from 9.7 million to 17.5 million.
• The count of branches rose from 3,767 to 6,813.
• The employee count grew from 77,263 to 139,750.
• The number of ATMs increased from 7,623 to 13,791.
• The years of history displayed changed from 94 to 170.
• A new detailed cookie consent and privacy management tool was added to the page.

The bank has significantly increased the numbers it uses to show its size and history. This makes the brand look much larger and more established to potential customers.