What VinSolutions changed

• The heading "Automotive Marketing Platform" was changed to "Marketing Automation."
• A small text fragment "rm fields" was removed from the bottom of the page.

The company is simplifying its product naming. Changing "Automotive Marketing Platform" to "Marketing Automation" suggests they want to sound more like a standard software tool and less like a niche industry platform.

• Updated the main headline from "Make the most of every connection" to "Precision AI. Built to sell more cars."
• Replaced the "Predictive Insights" section with a dedicated "AI" section focused on 24/7 automated follow-up and personalized outreach.
• Added a new comparison table titled "The CRM Built on Data Advantage" that directly contrasts VinSolutions against "Standalone CRMs."
• Updated the Automotive Marketing Platform description to mention a partnership with Fullpath’s Audience Activation for SMS and email journeys.
• Removed the "Virtual Contact Assistant" section, likely folding its functionality into the new AI category.

The company is shifting its core value proposition from general "connections" to AI-driven sales. They are also highlighting their exclusive access to Cox Automotive data as a key competitive advantage over standalone CRMs.

• Renamed "Virtual Sales Assistant" to "Virtual Contact Assistant."
• Updated the product description to use "virtual contact assistant" instead of "sales assistant."
• Added the word "fields" to the end of the page content.

The product name change suggests a shift in focus from just "sales" to broader "contact" and communication management. This may be an attempt to position the tool as a more versatile lead handling solution for dealerships.