What Vidu changed

• The maximum discount for annual plans changed from 53% to 47%.
• The maximum discount for monthly plans changed from 60% to 40%.
• The wording was updated from "Purchase as Low as" to "plans: up to [X]% off."

The competitor has adjusted their pricing communication and discount levels. They are now advertising slightly lower maximum discounts for both annual and monthly plans compared to their previous messaging.

• Replaced the "world's first real-time interactive model" headline with a "Next-gen flagship for expressive audio & video."
• Added a detailed cinematic sports prompt example to showcase complex character consistency and camera movement capabilities.
• Introduced significant pricing discounts: up to 53% off annual purchases and 60% off recurring monthly plans.
• Removed the "Smart Cuts," "Generate & Go," and "Try Vidu" call-to-action buttons from the main header area.

The competitor is shifting focus from "real-time" speed to "expressive" quality and audio integration. They are also using aggressive discounting to lock in annual subscribers, suggesting a push for higher user retention and market share in the high-end AI video space.

• Replaced the "Born for Drama" headline with "The world's first real-time interactive model."
• Removed a long, detailed text prompt describing a futuristic hoverbike chase.
• Added a direct call-to-action link to a new "Vidu Stream" feature.
• Reduced total page content by over 3,000 characters by removing descriptive prompt examples.

Vidu is shifting its positioning from a standard video generator to a "real-time interactive" platform. This suggests a major technical upgrade that reduces generation latency, allowing users to interact with the AI model in live environments rather than waiting for long rendering times.