What Vacasa changed

• Removed all "Labor Day" promotional banners and countdowns.
• Added a major section promoting "Snowbird" and long-term rentals for the 2026-27 season.
• Updated the "Trending Destinations" list to feature autumn locations like Stowe, VT and the Adirondacks instead of summer beach spots.
• Expanded the National Parks list to include Hawaiʻi Volcanoes, Yellowstone, and Acadia.
• Reordered the "Stay your way" amenities to prioritize long-term and dog-friendly rentals.

Vacasa is moving away from short-term summer holiday marketing to capture the high-value, extended-stay market for the upcoming fall and winter seasons.

• Removed the "Before the school year begins" section and summer-themed family getaway promotions.
• Replaced "Summer’s not over yet" headlines with "Explore trending fall vacation destinations."
• Updated seasonal destination links from "Summer getaways" to "Fall getaways."
• Added several new National Park destination links, including Yosemite, Redwoods, and Rocky Mountain National Park.
• Significantly increased the displayed rental count for Myrtle Beach from 17 to 725.

The company has officially moved its marketing focus from summer and "back-to-school" travel to autumn getaways. This indicates they are now prioritizing the shoulder season to maintain booking volume as summer demand fades.

• Rental counts for Labor Day weekend were updated across several regions.
• Myrtle Beach listings dropped significantly from 757 to 17 rentals.
• Outer Banks listings increased from 399 to 443 rentals.
• Small inventory decreases occurred in Gulf Shores, Oregon Coast, Lake Tahoe, 30A, and the Smoky Mountains.

The changes show real-time shifts in vacation rental inventory for the upcoming holiday. A significant drop in Myrtle Beach listings suggests high demand or a change in local inventory management.