What Vabenefitsnavigator changed

• The "Next Live Call" for the free monthly webinar was changed from September 19th to "TBD."
• The "Software & Claim Writing Workshop" date moved from September 15th to September 29th.
• The "Rater's Roundtable" office hours moved from September 21st to October 6th.

The company is shifting its schedule for member-only workshops and office hours. This shows they are actively managing their community events and moving from September sessions to new dates in October.

• Added a new "Step 1" section featuring a free monthly live webinar led by a former VA rater.
• Added a "Step 2" section promoting software and claim writing workshops for members.
• Added a "Step 3" section introducing "The Rater's Roundtable" for direct expert access.
• Updated the navigation menu to include links for "About," "Get Help," and "Monthly Webinars."
• Inserted detailed descriptions for member training schedules and pricing starting at $67 a month.

The competitor is shifting from a static sales page to a multi-step educational funnel. By offering free monthly webinars and structured "steps" to get started, they are building trust and capturing leads earlier in the veteran's claim process.

• Removed the "ONE-YEAR ANNIVERSARY CELEBRATION" section from the footer, which included details about a 90-minute live event and 80% discounts.
• Updated the navigation menu to include direct links for "Get Help," "Free 30 Day VA Claims Bootcamp," and "VA Claims Software."
• Replaced a broken video link (Video 7) with a new background video of a waving USA flag.
• Removed fire and money bag emojis from the pricing section headers.
• Cleaned up redundant link fragments in the header and footer areas.

The competitor has concluded their one-year anniversary marketing campaign. They are shifting back to their standard site structure and removing the high-pressure "live event" and "deep discount" messaging that was used to drive urgent enrollments.