What Uwill changed

• Added "babson" to the "Trusted worldwide" section of the homepage.
• Updated the Vimeo video block message from "Content blocked. Click Unblock..." to "We need your permission before this content can load."

Uwill is expanding its social proof by adding a well-known institution to its client list. They also updated their video consent language to be more direct, which may help with user engagement on their media content.

• The name "babson" was removed from the list of featured institutions under the "Trusted worldwide" heading.

The removal of a specific high-profile institution from the "Trusted worldwide" section may indicate a change in partnership status or a shift in how the company displays its client roster.

• Replaced "babson" with "clark" in the "Trusted worldwide" section of the homepage.

Uwill is rotating its social proof to highlight different partner institutions. This suggests they are actively managing their brand associations or showcasing a new key relationship in the higher education sector.