What Userlytics changed

• Added "AI Moderation" feature which asks contextual follow-up questions to participants.
• Added "AI Study Designer" to the navigation menu under research customization.
• Updated the Resources section to feature a new whitepaper titled "How AI Is Rewriting the B2B Buyer Journey."
• Changed the focus of the homepage AI section from "Study Designer" to "AI Moderation."

The platform can now ask follow-up questions automatically during unmoderated tests. This allows researchers to get deeper insights without having to be present for every session.

• Changed the formatting of "Turn your research goal into a study" from a header to bold text in the navigation menu.
• Changed the formatting of "Analize Faster with AI" from a header to bold text in the navigation menu.
• Fixed a broken URL in the press release link for the AI Study Designer.

The competitor is refining the presentation of their AI-driven research tools. These small text and link updates suggest they are polishing their "AI Study Designer" and "AI Tools" messaging to make these features more prominent in their navigation and news sections.

• Added "AI Moderated" as a new testing methodology in the main navigation.
• Rebranded the core platform section to "AI Study Designer."
• Updated product descriptions to focus on building methodologies, audiences, and scripts "in minutes" rather than just planning and recruiting.
• Removed the "Get a Free AI UX Report" promotional link.
• Removed the "AI Rewriting the B2B Buyer Journey" webinar promotion.
• Updated the headline for the research section from "Everything you need to run better research" to "Turn your research goal into a study."

Userlytics is shifting from a manual research platform to an automated, AI-driven workflow. By automating study creation (scripts, screeners, and methodology), they are significantly lowering the barrier to entry for non-experts and speeding up the research cycle for enterprise teams.