What Upgrade changed

• Added new product listings for iPhone 17 Pro Max (EGP 80,850) and Samsung Galaxy S25 Ultra (EGP 53,399).
• Launched a newsletter subscription feature and social media links (Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Expanded the site header with currency switching (EGP), language options (EN/AR), and a dedicated "Sell" and "Trade-in" menu.
• Added a detailed footer with store location, help center, and links to warranty and shipping policies.
• Updated the "Exclusive Deals" section to include the iPhone 13 and PlayStation 5 Disc Edition.

The competitor is now listing next-generation devices and has significantly expanded their site structure with new navigation, newsletter sign-ups, and social media links to capture more customer data.

• Removed Lenovo from the main laptop navigation menus.
• Added a "News" link to the website footer under Terms of Use.
• Changed a product label from "Lenovo" to "Laptop" for the ThinkPad X1 Yoga.

The store may be stopping sales of Lenovo products or fixing a navigation error. They also added a news section to share more updates with shoppers.

• Added the Apple iPhone 16 Pro Max to the "Exclusive Deals" section for EGP 72,999.
• Expanded the "Laptops" section with multiple new listings from HP, Dell, and Lenovo.
• Added new gaming consoles to the "Best Sellers" and "Exclusive Deals" sections, including the PlayStation 5 Digital Edition and Nintendo Switch OLED.
• Introduced third-party seller labels like "Sold By EgyGamer," "Sold By Rebuy," and "Sold By BE4S," indicating a shift toward a marketplace model.

Upgrade is expanding its inventory with the latest flagship smartphones and a wider range of professional laptops. This suggests they are scaling their supply chain to include newer premium devices and more diverse computing hardware.