What Unify changed

• Added a new "Get started" call to action featuring a Vercel employee email address as a placeholder or social proof.
• Updated the dynamic numbers in the headline claiming the total dollar amount of pipeline powered by the platform.

The addition of a specific high-profile user email suggests Unify is targeting developer-focused or high-growth tech companies. The updated pipeline counter indicates they are actively refreshing their social proof to show growth.

• Added a new headline at the top of the page: "## for every rep"
• Added a new call-to-action section: "### Get started with Unify" followed by a sample email address.
• Updated the dynamic pipeline counter, showing an increase in the total dollar amount of sales pipeline powered by the platform.

Unify is shifting its messaging to focus on individual sales representatives rather than just high-level teams. The addition of a specific email call-to-action suggests they are trying to lower the friction for individual users to start using the tool.

• Updated the total dollar amount of pipeline powered by the platform (reflected in the updated number string).
• Removed the "Get started with Unify" section that featured a specific Vercel email address.
• Removed the "for every rep" headline from the top of the page.

The company updated their social proof by increasing the total pipeline value they claim to have powered. They also removed a specific email-based call to action, which might suggest a shift in how they want new users to sign up or a cleanup of their landing page design.