What Unidragon changed

• Added a dedicated wholesale section with a "Get price" call to action.
• Listed specific target partners including online shops, offline stores, and commerce networks.
• Added a "Geography of sales" section highlighting 101 countries and two US warehouses.
• Included direct links to their official storefronts on Amazon (USA, Canada, AU, EU, JP), Etsy, Walmart, and eBay.
• Updated the navigation menu to include "Wooden Puzzles for Adults" and "Cardboard" categories.
• Removed individual "Buy Now" buttons for specific products on the homepage in favor of collection-based browsing.

The brand is shifting from a purely direct-to-consumer model to a heavy focus on B2B partnerships. By listing specific target audiences and marketplace links, they are making it easier for retailers to stock their products globally.

• Replaced the consumer-focused "Bestsellers" and "Collections" sections with a wholesale inquiry form and partner benefits.

• Added a detailed global logistics section highlighting 101 shipping countries and specific warehouse locations in the US, EU, UK, and Japan.

• Listed all official marketplace presences including Amazon, Etsy, eBay, Walmart, and Allegro.

• Added a "Whom would we like to work with?" section targeting toy shops, gift shops, and hobby stores.

• Removed direct "Buy Now" buttons for individual products from the main page flow.

• Added a "GET 20% OFF" promotional banner text at the top of the website.

The website has shifted from a direct-to-consumer retail layout to a partner-focused wholesale landing page. This suggests the brand is prioritizing global distribution through third-party retailers and marketplaces over its own storefront sales.

The competitor is using a new discount to attract shoppers. This could help them increase sales or collect more email addresses from visitors.

• Added a "GET 20% OFF" promotional banner at the top of the page.
• Labeled several products as "Last Chance," including the Guarding Dragon, Intergalaxy Butterfly, and Inspiring Unicorn.
• Updated the product grid to feature a large selection of animal-themed puzzles with sale pricing (e.g., $16.99 down from $39.99).
• Replaced the general "Collections" text descriptions with a direct product feed of the "Wooden Jigsaw Puzzles Animals" category.
• Added new product listings like "Serious Panda" and "Milky Whales 2 in 1."

The store is aggressively moving inventory by offering a site-wide discount and marking several specific animal puzzles as "Last Chance." This suggests a shift in product strategy or a need to clear older stock for new arrivals.