What Umami changed

• GitHub stars increased from 38K to 39K.
• Total downloads increased from 28M+ to 30M+.
• Contributor count increased from 380+ to 400+.

Umami is showing faster growth in its open-source community. They updated their download and star counts to show they are becoming more popular with developers.

• The "View live demo" button was removed from the top of the homepage.
• The "Get started for free" button is now the only primary action in the hero section.

Umami is narrowing the focus of its main call-to-action. By removing the "View live demo" link, they are pushing all new visitors directly into the signup flow rather than letting them browse a sample dashboard first.

• Added an official MCP server to connect AI assistants (Claude, Cursor, ChatGPT) directly to analytics data.
• Launched a new Retention report to track visitor cohorts and return rates over time.
• Added a Journey report to visualize the specific paths and sequences visitors take through a site.
• Rebranded the homepage headline from "Everything you need to understand your website" to "Web and product analytics in one platform."
• Updated the navigation menu to include "Product analytics" and "MCP" links.
• Added a "View live demo" button to the main hero section.

Umami is moving beyond simple traffic tracking to become a full product analytics suite. By adding an MCP server, they are making it easier for developers to query data using AI tools like Claude and ChatGPT.