What Turbologo changed

• Added a new "AI generator" credit system with six tiers ranging from 80 to 4500 credits.
• Introduced time-based access options for logo packages (3-month and 1-year access).
• Expanded the service menu to include new tools like a Flyer Maker, Invoice Generator, and Letterhead builder.
• Added a detailed "Brand book" feature to the Business plan, including usage rules and color codes.
• Updated the pricing page with specific "Lite," "Standard," and "Business" tiers, replacing the previous simpler "pay once" messaging.
• Added a multi-language selector supporting 11 different languages.

The competitor is shifting from a simple one-time payment model to a more complex structure involving AI generation credits and tiered access (3-month vs. 1-year). This suggests they are trying to increase customer lifetime value and manage the costs of AI generation.

• Added a new "AI generator" credit system with six different tiers ranging from 80 to 4500 credits ($5 to $100).
• Introduced time-limited access options for logo editing (3-month and 1-year access).
• Expanded the services menu to include new tools like a Flyer Maker, Letterhead Generator, and Invoice Generator.
• Added a massive directory of industry-specific logo templates to the footer for better search discovery.
• Updated the pricing page to show significant discounts (up to 70% off) on higher-tier "Standard" and "Business" packages.

The product is shifting from a simple one-time payment model to a more complex structure involving time-limited access and separate credits for AI generations. This suggests they are trying to increase the lifetime value of each customer.

• Added a new "AI generator" credit system with packages ranging from 80 to 4500 credits.
• Introduced tiered pricing plans: Lite ($19.99), Standard ($39.99), and Business ($79.99).
• Added a subscription-style "extended access" to AI services within the Standard and Business plans.
• Expanded the services menu to include new tools like a Flyer Maker, Invoice Generator, and Letterhead Generator.
• Added a massive directory of industry-specific logo templates to the homepage.
• Introduced time-limited access options (3-month vs. 1-year access).

The competitor is shifting from a simple one-time payment model to a credit-based system for AI features. This suggests they are trying to increase long-term revenue from existing customers rather than just selling one-off logo files.