What Exponent changed

• The URL for the Investment Banking course changed from /courses/investment-banking to /ib.
• This change was applied to both the main navigation menu and the footer links.

The site updated the link for its Investment Banking course to a shorter, custom URL. This usually means they are putting more marketing focus on this specific course or making it easier for people to find and share.

• Added a new "Investment Banking" interview prep course.
• Added "Investment Banking" to the top questions section.
• Removed "Data Analytics" from the course list and question categories.
• Updated the top banner to promote the new finance course instead of the brand name change.
• Added new navigation links for "Loops," "Experiences," "Perks," and "For Universities."

The product is expanding beyond its core tech interview focus into the high-stakes finance market. This signals a move to compete with traditional finance career platforms.

• Added a new "BizOps & Strategy" course to the curriculum.
• Added "Loops" and "Experiences" as primary navigation links.
• Added "Work with us," "Perks," and "For universities" links to the "More" menu.
• Updated the "Resources" description to include "articles, videos, and interviews."
• Removed the "Affiliate program" link from the main navigation menu.

The competitor is expanding its curriculum into business operations and strategy. They are also reorganizing their site navigation to highlight "Loops" and "Experiences," likely to improve user retention and showcase more specific interview scenarios.