What Trustmary changed

• Replaced "Order the free report" with "Check your AI visibility for free" across the site.
• Updated the call-to-action to point to a new subdomain (ai.trustmary.com) instead of a lead form.
• Added new sections throughout the page emphasizing that the report is "just a couple of clicks away."
• Changed the sign-up flow to require a business email and a few questions for an instant report.

Trustmary is moving from a manual report request process to an instant, self-service tool. This lowers the barrier for leads to enter their funnel and provides immediate value by showing how AI models like ChatGPT view a business.

• The homepage headline changed from "Make your customer experience visible" to "AI visibility through customer experience."
• Added a new "AI visibility baseline report" as a primary lead magnet to show users how often AI models recommend them.
• Introduced a new pricing structure starting at €1,990/year specifically for "AI Visibility."
• Added detailed statistics and charts claiming a 300% growth in traffic from AI and a 41% share of third-party sources in brand searches.
• Included a comparison table positioning Trustmary as the only tool that makes internal feedback readable by AI, unlike competitors like SurveyMonkey or Typeform.
• Added specific industry targeting for Home Services, B2B SaaS, and Professional Services.

Trustmary is shifting its entire value proposition from a standard review tool to an "AI visibility" engine. They are betting that businesses now care more about being recommended by ChatGPT and Gemini than just having a widget on their website.

• The main headline now emphasizes making customer experience visible to "AI and people."
• Added a dedicated section about getting mentioned in AI search overviews.
• Removed extensive navigation menus and footer links, creating a more streamlined landing page.
• Removed specific industry landing page links (Home improvement, Real Estate, etc.) from the main view.
• Removed detailed case study snippets and specific performance statistics (like "20% more leads").

The competitor is shifting its value proposition from simple review collection to helping businesses get discovered by AI tools like ChatGPT and Gemini. This suggests they are targeting companies worried about declining traditional search traffic.