trace.so

What Trace changed

31 changes since September 2025. The most recent was Jul 25, 2026.

Trace adds specific ROI metrics to testimonials

  • Updated the YAYA customer testimonial section with placeholder data.
  • Added "-0%" to the Manual follow-ups metric.
  • Added "0.0 min" to the Avg. task completion metric.
  • Added "0 hrs" to the Saved per week metric.
  • Fixed a minor text fragment in the footer copyright notice.

The company is moving from vague social proof to data-driven results. By showing "0.0 min" task completion and "0 hrs" saved, they are likely preparing to populate these fields with real customer data to prove the financial value of their AI orchestration.

Trace adds placeholder metrics to testimonials

  • Added numerical placeholders to the YAYA customer testimonial section.
  • Included a "-0%" label for manual follow-ups.
  • Added "0.0 min" for average task completion time.
  • Added "0 hrs" for time saved per week.
  • Added "All rights reserved" to the footer copyright notice.

The website now shows specific data points for customer success stories, though the current values appear to be placeholders. This suggests they are preparing to showcase hard ROI data to prove their value.

Trace launches new blog post on AI agent ROI

  • Added a new blog post titled "AI agents are working. ROI isn't." dated July 14, 2026.
  • Removed an older blog post about enterprise oversight from the featured list.
  • Cleaned up the homepage by removing duplicate sections of text and images.
  • Updated the copyright footer to consistently show 2026.

Trace is shifting its content strategy to address the financial value and return on investment of AI agents, moving beyond just technical implementation.

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Trace made 28 more changes since September 2025.
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Jul 2026
1 change
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5 changes
May 2026
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Apr 2026
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Mar 2026
9 changes
Feb 2026
2 changes
Jan 2026
1 change
Dec 2025
2 changes
Nov 2025
1 change
Sep 2025
1 change