What Toptal changed

• Updated all internal navigation and skill links from "toptal.com" to "www.toptal.com".
• Changed the primary featured expert on the homepage from a Data Engineer to a Principal AI Engineer.
• Reordered the list of "Verified Experts" displayed in the talent carousel.
• Removed specific video case study links for USC and the Cleveland Cavaliers from the homepage.

The site moved all internal navigation links to a secure "www" format and updated the featured experts on the homepage. This suggests a technical cleanup of their link structure and a refresh of the talent they want to highlight to potential clients.

• All internal links in the navigation menus (Developers, Designers, Marketing, etc.) were updated to remove the "www" prefix.
• The "Top 3%" freelance talent link was updated to the non-WWW version.
• The featured "Verified Expert" profiles on the homepage were reordered.
• The cookie consent banner was removed from the top of the page.

The company has updated its primary URL structure, moving from www.toptal.com to toptal.com. This is a significant technical SEO and branding shift that affects every link on their homepage and navigation.

• Added a cookie policy consent banner at the top of the page.
• Updated hundreds of internal links for developers, designers, and consultants to include "www." in the URL.
• Added video case study links for Bridgestone, USC, and the Cleveland Cavaliers that were previously not visible in the text.
• Updated navigation and footer links to use the "www." subdomain format.

The site moved all internal links from a root domain to a "www" subdomain. This is usually done to improve website speed, fix cookie issues, or help with technical SEO. It ensures all users and search engines land on the same version of the site.