What Timetastic changed

• Added a comprehensive footer with links to features like Slack tools, calendar connections, and Timetastic Pro.
• Added a new "Resources" section in the footer featuring a holiday calculator and policy templates.
• Added a "Legal" section with links to terms, privacy policies, and security documentation.
• Added social media links for Facebook, LinkedIn, Instagram, and YouTube.
• Removed a large, detailed cookie consent overlay that previously dominated the page data.

The website now includes a much larger footer section. This helps search engines find their specific feature pages and makes it easier for users to find legal documents, templates, and integrations from any page.

• Added new tracking for "Timetastic Rota & Timeclock" to identify user sessions and timezones.
• Updated cookie descriptions to specifically mention the new Rota product.
• Moved marketing and analytics cookies (UTM parameters and landing page data) into the "Necessary" and "Analytics" categories.
• Adjusted the duration of several technical cookies, including Cloudflare and Intercom session IDs.

The company is refining how it tracks users across its new "Rota & Time Clock" product. This suggests they are focusing more on how people move between their main holiday planner and their new shift scheduling features.

• Replaced the main "Give Timetastic a try" and "Watch video demo" buttons with "Get started" and "See plans and pricing."
• Added a full testimonial from Janette Smethurst highlighting weekend booking and one-click manager approvals.
• Added a new section titled "275,000+ people book their time off here" to emphasize user scale.
• Removed several tracking cookies related to Bing and Microsoft Clarity (ANONCHK, SM, MR).
• Updated minor punctuation and phrasing in the hero section and sub-headers.

The product is testing new call-to-action language and adding more social proof to convert visitors. They are also cleaning up their cookie tracking, which may signal a shift in their marketing data strategy.