What Ticket changed

• Added a new "Contratar online" (Hire online) link in the main header section.
• Renamed "Materiais Exclusivos" (Exclusive Materials) to "Materiais Gratuitos" (Free Materials).
• Renamed "Pesquisa Mais Valor" to "Valor por Região" (Value by Region) to better describe the tool.
• Simplified navigation labels by removing "Quero credenciar" and "Sou usuário" in favor of "Estabelecimento" and "Meu Ticket."
• Updated several menu items to use lowercase letters for a more casual look.

The company is making it easier for new customers to sign up by adding a direct link to their hiring portal. They also simplified their menu labels to be more direct and user-friendly.

• Added a new field to the contact form: "Qual benefício você tem interesse?" (Which benefit are you interested in?).
• Updated "Contratar online" links to point to a new "oneclickbuy" URL instead of the old subdomain.
• Changed the call-to-action text on the lead form button from "Sou RH e quero contratar" to "Sou RH e quero contato."
• Added a "Contrate pelo WhatsApp" (Hire via WhatsApp) option to the footer area.
• Removed a large block of repetitive marketing text about being the "#1 Brand for HR."

Ticket is refining how they qualify new business leads. By asking which benefit a prospect wants and changing their "Buy Online" links, they are likely trying to route customers to specific products faster and improve their sales team's conversion rate.

• The main headline changed from "The Ticket Digital Card has arrived" to "One card. One contract. Many possibilities."
• Added a new sub-headline emphasizing benefits for companies of all sizes.
• Introduced three key selling points in the hero section: Online Management, Digital Card active from day one, and Zero hiring fees.
• Replaced the "Zero Membership Fee" badge with a "No. 1 Brand for HR" social proof badge.
• Removed a video link from the primary header area.

The competitor is shifting from promoting a specific "Digital Card" to a unified "Multibenefits" value proposition. This simplifies the buying process for HR managers by offering multiple benefits under a single contract and card, potentially reducing administrative friction for new clients.