What Thinkific changed

• The number of G2 reviews displayed in the hero section increased from 405 to 416.
• The number of G2 reviews displayed in the "The proof" section increased from 405 to 416.

The competitor is actively updating their social proof to show recent growth and maintain trust. A higher number of reviews suggests a larger, more active user base to potential customers.

• Added "Thinker AI," an always-on AI Teaching Assistant powered by the creator's content.
• Introduced new AI-powered landing page builders and course generation tools.
• Expanded "Solutions" categories to target specific segments like Academies, Associations, and Enterprise LMS.
• Added integrated commerce features including automated sales tax, VAT, and B2B invoicing.
• Launched a branded native mobile app feature for iOS and Android.
• Updated the homepage headline to "Serious growth. Surprisingly simple."

Thinkific is moving beyond simple course hosting by adding AI-driven automation and specialized solutions for different business types. This signals a shift toward helping creators and companies generate revenue more efficiently through automated support and sales tools.

• Changed footer section titles from H3 headers to bold text.
• Updated the "Solutions" heading style.
• Updated the "Platform" heading style.
• Updated the "Company" heading style.
• Updated the "Customers" heading style.
• Updated the "Partners" heading style.
• Updated the "Resources" heading style.

The site updated its footer structure by changing heading styles. While the links remain the same, this suggests a design refresh or a change in how they want search engines and users to read their site map.