What The Print Life changed

• Removed the specific heading for "Laser Engraving & Rotary Fixtures Hard Goods Matrix" from the multi-decoration coverage section.
• The descriptive text for laser engraving (tumblers, glassware, wood) remains, but it is no longer categorized under its own distinct matrix header.

The removal of the "Laser Engraving & Rotary Fixtures Hard Goods Matrix" headline suggests a shift in focus away from hard goods or a reorganization of how these specialized services are presented to print shops.

• Added a "Hard Goods Matrix" for laser engraving and rotary fixtures.
• Added specific calculation fields for machine burn runtime, rotary upcharges, and consumable sprays.
• Updated the Screen Printing section to include specific support for water-based ink profiles.
• Expanded the "Wall of Love" section with detailed G2 reviews, including "What they like best" and "Constructive Feedback" categories.
• Replaced the InkSoft comparison link with a "2026 Buyer's Guide" for the top 5 decoration platforms.
• Swapped a comparison for InkSoft with a new comparison targeting DecoNetwork.

The software is expanding beyond apparel into hard goods like tumblers and glassware. This allows shops to automate complex laser engraving math, such as machine burn time and rotary attachment fees, which are typically hard to quote accurately.

• Added a detailed "Why Legacy Software Costs $2,000+ More / Year" comparison table.
• Updated the homepage headline to focus on "Apparel Decorators & Printmakers" rather than a list of print types.
• Simplified feature descriptions in the "Replace 8 Expensive Apps" section to focus on specific dollar savings (e.g., "Save $50–$100/mo").
• Reorganized the "Wall of Love" testimonial section to lead with a long-form "Verified Shop Story."
• Shortened the sub-headline to emphasize 0% commission merch stores and the lack of per-user fees.

The competitor is shifting from feature-heavy descriptions to a direct price-comparison strategy. They are now explicitly showing how much money users save compared to "Legacy Apps" to win over price-sensitive shop owners.