What The INKEY List changed

• Added a new promotional banner for "Stronger Skin starts here."
• Introduced discount code STRONG25 for 25% off when buying 4+ products.
• Updated review counts for several bestsellers, including the Bio-Active Ceramide Moisturiser and Oat Cleansing Balm.
• Replaced a featured product section with the new "Stronger Skin" promotional link.

The brand is pushing for higher average order values by offering a 25% discount specifically for customers who purchase four or more products.

• Replaced the "National Coffee Day" 20% off Caffeine Eye Cream promotion with the Bio-Active Ceramide Collection.
• Added a new featured section for the return of the Glycolic Acid Body Wash.
• Updated the navigation menu from "Skincare Guides" to "Skincare Guides & Advice" with a new "View all" landing page link.
• Updated the "Ingredients Explained" menu to include a "View all Ingredient Guides" link.
• Updated review counts for several best-selling products, including the Bio-Active Ceramide Moisturiser and Oat Cleansing Balm.
• Fixed a broken link in the navigation for "Lip Treatments."

The brand is shifting its homepage focus from a temporary "National Coffee Day" promotion to a permanent, high-performance anti-aging collection. This signals a move toward more advanced, clinical-sounding ingredients to compete in the premium-mass skincare market.

• Added a new promotional banner for a "Caffeine Eye Cream Duo" with a 20% discount.
• Updated the homepage hero section to focus on National Coffee Day instead of the Bio-Active Ceramide collection.
• Added new customer testimonials and product reviews for the Salicylic Acid Cleanser and Niacinamide Serum.
• Updated review counts and star ratings across several bestsellers, including the Bio-Active Ceramide Moisturiser and Oat Cleansing Balm.
• Removed the cookie consent banner and wishlist preview from the top of the page.

The brand is using a specific holiday (National Coffee Day) to push a high-volume "Duo" bundle of a bestseller. This helps increase the average order value and clears inventory for a popular product.