What Textedly changed

• Added a "Pricing" link to the primary top navigation menu.
• Reorganized the footer to include a direct "Pricing" link.
• Added "Solutions" and "Resources" labels to clarify different sections of the site.
• Removed several redundant "Log In" and "Start Free" buttons from the bottom of the page.
• Added "Artificial Intelligence" as a primary category header in the navigation.

The competitor is making their pricing more visible and easier to find. This suggests they want to speed up the buying process and reduce friction for new users looking for cost information.

• Renamed "Business Reviews" to "SMS Business Reviews" in the product navigation and descriptions.
• Shortened the description for AI Voice & Messaging Agents by removing the phrase "without lifting a finger."
• Truncated the "View All Applications" button text to "View" in certain navigation sections.

The competitor is narrowing their focus to emphasize that their review collection happens specifically through text messaging. This clarifies their core value proposition in a crowded reputation management market.

• Added "Agentic AI Features" and "AI Voice Agents" to the core feature list.
• Introduced AI Voice & Messaging Agents that handle inbound calls and qualify leads 24/7.
• Updated the homepage to highlight "AI-Powered SMS Marketing Software" as the primary headline.
• Added a new section emphasizing "Same Features on Every Plan" to simplify their value proposition.
• Expanded the integrations menu to prominently feature Google Sheets, Facebook Lead Ads, and Shopify.
• Added social proof markers highlighting "Based on 1,500+ reviews."

Textedly is moving beyond simple bulk texting into automated customer service. By adding AI voice agents and "agentic" features, they are positioning themselves as a full-service automation platform rather than just a messaging tool.