What TaxJar changed

• Replaced the "Start a free trial" header banner with a registration link for a live 20-minute Q&A event on Oct. 7.
• Updated the "Latest sales tax blogs" section with new high-intent topics: a Colorado digital tax case, a nexus law guide, and food/beverage risks.
• Added a featured link to a "Free sales transactions checker" tool to help users determine where they have nexus.
• Removed a direct comparison article ("TaxJar vs Anrok") from the homepage blog feed.
• Modified the newsletter signup form fields and layout.

TaxJar is shifting its top-of-funnel strategy from a standard free trial push to interactive education and free utility tools. This helps them capture leads who are earlier in the research phase or worried about specific legal risks like the Colorado Netflix case.

• Added a new blog post titled "TaxJar vs Anrok: Which sales tax platform is right for you?" to the homepage.
• Removed an older blog post about nexus and filing requirements from the featured list.

TaxJar is actively targeting a specific competitor, Anrok, with a new comparison guide. This suggests they are feeling competitive pressure or seeing more customers switch between the two platforms.

• Removed a blog post titled "TaxJar vs Kintsugi: A comparison" from the homepage feed.
• Added a new blog post titled "Once I’ve met nexus in a state, will I always have to file?" to the homepage feed.
• Minor formatting adjustments occurred in the footer newsletter signup form and privacy banner.

TaxJar is shifting its content focus away from direct competitor comparisons and toward educational resources about tax nexus and filing requirements.