What Target changed

• The main banner changed from "Get last-minute needs frightfully fast with same-day delivery" to "Get everything you need to start the season."
• Halloween-themed promotions for candy and costumes were removed.
• New Christmas-themed promotions were added, including "Magic-making decor," "Ornaments," "Christmas lights," and "Gift ideas for all."
• A new section called "Give your home a holiday glow-up" was added, featuring many specific Christmas decor products with prices and links.
• The "New seasonal favorites" section was replaced with "Unwrap what’s new" and "Next-level newness," featuring new products like Stanley tumblers, sweaters, and holiday-themed food items.
• The "Can’t-miss savings" section was replaced with "Today’s featured deals," with different promotions.
• The "The Everything Christmas Market" section was removed.
• The "New & trending" section was replaced with "Unwrap what’s new" and "Next-level newness," with different product highlights.
• The "Featured categories" section was updated to remove Halloween and add Christmas as a top category.

This shows Target is moving from Halloween to Christmas sales.

• The "Woolrich x Target" collection and Halloween sale items were removed.
• New navigation links were added at the top, including "Target Circle™ Card" and "Target Circle 360™".
• A "Sign in for the best experience" section was added.
• The Halloween promotions were updated with new pricing and items.
• The "New collections that bring joy" section was replaced with "New seasonal favorites" and "The Everything Christmas Market".
• New savings offers were added, including "50% off Champion women’s clothing" and "Buy 2, get 1 Free select laundry items".
• A "New & trending" section was added, featuring items like "Stanley 1913 Wicked" and "Holiday drop: Korean skin care essentials".
• A "Featured categories" section was added with a list of links.
• A section to download the Target app and sign up for email updates was added.

The competitor launched a new paid membership program.

• A new section titled "For you from the collection" was added.
• This new section features many products from the "Woolrich x Target" collection, including clothing, mugs, candles, throws, and dinnerware.
• The "Save on Halloween must-haves" section now shows specific Halloween products with prices and deals, instead of "Loading..." placeholders.

This shows Target is bringing in new, limited-time products.