What Synthesia changed

• Added a "free AI video generator" section where users can select an avatar and edit a script.
• Added a new customer testimonial for "Internal communications" highlighting 50% faster video creation.
• Added a lead capture flow that sends generated demo videos directly to a user's email.
• Updated the page layout to include a step-by-step interactive demo widget.

Synthesia is lowering the barrier to entry by letting visitors try the product directly on the page. This helps them capture leads faster and prove value before a user even signs up.

• Introduced "Credits" as a shared currency for video, dubbing, and surveys.
• Added a new "Basic" free plan with 500 monthly credits.
• Launched "Syren," a new AI video agent that generates videos from prompts.
• Added a $1,000/year paid add-on for "Studio Express-1" personal avatars.
• Introduced "Roleplay Training" as a seat-based add-on at $25-$29 per learner.
• Updated the interface with a plan recommendation calculator based on monthly output.
• Enabled real-time team collaboration for Enterprise users.

Synthesia is moving away from simple minute-based limits to a "credit" currency. This allows them to charge differently for high-value features like dubbing, surveys, and AI avatars within a single pool of usage.

• Introduced a new "Credits" currency shared across all AI features.
• Added a "Basic" free plan with 500 monthly credits.
• Launched "Syren," a new AI video agent that uses credits to build videos from descriptions.
• Added "Learner Seats" as a paid add-on ($29/mo) for roleplay training features.
• Updated the "Pro" plan to include 5 personal avatars and branded video pages.
• Introduced a pricing calculator to help users estimate credit needs based on video, dubbing, and survey volume.
• Added a $1,000/year paid add-on for "Studio Express-1" avatars on annual plans.

Synthesia is moving away from simple minute-based limits to a unified credit system. This allows them to charge differently for various AI tasks like video generation, dubbing, and interactive surveys within a single plan.