What Swell changed

• Removed "Automated review invites and reputation monitoring" from the static top section.
• Removed "Anonymous employee surveys and eNPS" from the static top section.
• Added a "Slide 2 of 3" indicator, suggesting these features are now tucked inside a rotating carousel or slider.

Swell appears to be testing a new layout for its main features. By moving "Reputation Monitoring" and "Employee Surveys" into a slider format, they are focusing the initial view on patient feedback. This might mean they are prioritizing patient experience as their primary hook for healthcare groups.

• Added "Automated patient feedback surveys and NPS" to the top hero section.
• Added "Anonymous employee surveys and eNPS" to the top hero section.
• Expanded the closing call-to-action text to mention providing tailored ideas for getting better feedback.

Swell is emphasizing its full-suite capabilities beyond just Google reviews. By highlighting patient NPS and employee eNPS surveys at the top of the page, they are positioning themselves as a complete operational tool for healthcare groups rather than just a reputation manager.

• Removed "Automated patient feedback surveys and NPS" from the top feature list.
• Removed "Anonymous employee surveys and eNPS" from the top feature list.
• Deleted a sentence at the bottom of the page offering tailored feedback ideas for practices.

The company is simplifying its top-of-page message to focus purely on reviews and reputation. This suggests they are prioritizing their most popular tool over broader survey features to grab attention faster.