What Superside changed

• Simplified the main navigation menu by removing extensive drop-down links for specific services and resources.
• Updated and reordered multiple video assets (Videos 16 through 28) across the homepage.
• Removed the inline "Book a demo" form fields (Email, Name, Company Size) from the middle of the page, replacing them with direct buttons.
• Expanded a customer testimonial from Jessica Scodary (Curative) to emphasize brand elevation and strategy.
• Duplicated several testimonial sections at the bottom of the page, likely due to a layout update.

The website now uses a much cleaner navigation menu and has updated its video showcase. This suggests a shift toward a more streamlined user experience, focusing on direct "Book a Demo" actions rather than deep-link browsing of every service sub-page.

• Added new service categories to the navigation: Design Systems, Product Design, and Copywriting.
• Introduced a dedicated "AI services" section including AI-powered creative, AI consulting, and Automation.
• Added "Campaign Strategy" as a new marketing service for multi-market campaigns.
• Expanded the "Why us" and "Resources" navigation menus with detailed links to talent, technology, and educational content.
• Integrated a lead capture form ("Book a demo with our experts") directly into the page flow.

Superside is expanding its service menu to include high-value strategic offerings like product design and AI consulting. This moves them beyond simple execution into long-term brand infrastructure and technology partnership.

• Added a full testimonial from the Corporate Reputation Manager at Pernod Ricard.
• Updated several video embed links throughout the page.
• Simplified the navigation menu by removing descriptive sub-text under "Services," "Why us," and "Resources."
• Removed a lead generation form that asked for company size and name from the middle of the page.
• Reorganized the customer testimonial section, resulting in some repeated entries in the text data.

Adding a detailed quote from a major global brand like Pernod Ricard strengthens their social proof. It specifically positions them as "creative partners" rather than just a service that follows orders.