What Stay AI changed

• Removed eight detailed customer testimonials from brands including Olipop, ARMRA, and Brez.
• Removed five specific case study summaries that highlighted growth metrics for brands like Vita Coco and Curie.
• Shortened the homepage significantly by cutting the "Real results from real brands" section details.

The removal of specific brand names like Olipop and Vita Coco, along with detailed case study data, might indicate a shift in their social proof strategy or updated partnership agreements.

• Added eight detailed customer testimonials from brands like Olipop, ARMRA, and Brez.
• Included specific performance metrics in testimonials, such as cutting churn from 60% to 30%.
• Explicitly named "ReCharge" as a "dated" competitor that customers are leaving.
• Added a new "Case Studies" gallery featuring five specific brand success stories.
• Highlighted specific features in case studies like A/B testing, custom cadences, and branded emails.

Stay AI is using specific success stories and competitor comparisons to convince Shopify brands that switching platforms is safe and highly profitable.

• Removed the "Trusted by top Shopify brands" logo section.
• Deleted multiple detailed customer testimonials from brands like Olipop, ARMRA, and Brez.
• Removed specific case study links and summaries from the homepage.
• Deleted the footer navigation menu and the cookie consent banner.
• Removed the newsletter signup section from the bottom of the page.

The removal of social proof like brand logos, specific case study results, and customer quotes may indicate a shift in how the product is being marketed or a cleanup of older promotional content.