What SSENSE changed

• Added a promotional banner offering 20% off select full-price styles with code FALL26.
• Replaced featured designer ABISCI with The North Face for both men and women.
• Updated featured designers to include A.V. VATTEV and Laura Andraschko.
• Added new editorial content covering the SSENSE Paris Fashion Week pop-up and artist Stan Squirewell.
• Reorganized the homepage layout to prioritize "Shop Menswear" and "Shop Womenswear" navigation links.

SSENSE is using a sitewide discount code to drive sales for the new season. They are also updating their featured designers and editorial content to focus on high-volume brands like The North Face and recent Paris Fashion Week events.

• Removed the 20% off discount code (FW2026) for menswear and womenswear
• Changed featured designers from Canada Goose and Kiko Kostadinov to ABISCI, Sandy Liang, and LITERARY SPORT
• Updated homepage editorial articles to feature new stories about seasonal denim and fashion culture

SSENSE stopped their sitewide discount offer. They also changed their featured brands to highlight new designers. This shows they are moving away from promotional sales to focus on full-price fall arrivals.

• Added a promotional banner offering 20% off select full-price styles using code FW2026.
• Restored full site navigation for Menswear, Womenswear, and Everything Else.
• Updated the homepage with new editorial content featuring Saul Williams, Chris Black, and Shoichi Aoki.
• Featured specific designer collections including Canada Goose, Ordinary Fits, and Kiko Kostadinov.
• Re-enabled multi-language support for French, Japanese, Chinese, and Korean.

The site has moved from a technical block/error state to an active promotional state. They are now offering a significant discount on full-price items across all major categories, which could drive high traffic and sales volume.