What Sprinklr changed

• Removed the "www." prefix from almost all internal website links.
• Updated the main logo link from www.sprinklr.com to sprinklr.com.
• Changed links for all product suites (Service, Social, Insights, Marketing) to the non-www version.
• Updated all customer story links and resource links to the shorter URL format.
• Removed a promotional banner for the "CXUnifiers 2026" event from the top of the page.

The company is cleaning up its technical infrastructure and brand consistency. While it looks like a small technical change, it affects every single link on the site, which can impact search engine rankings and how users see the brand name in their browser.

• Added a new "Leader" spotlight for The Forrester Wave™: Social Suites, Q4 2024.
• Added a top-of-page banner promoting the "CXUnifiers 2026" event with an October 15 registration deadline.
• Updated the "Unified-CXM" section with new copy emphasizing "human-AI collaboration" and "agentic AI."
• Changed almost all internal website links from "www.sprinklr.com" to "sprinklr.com" (removing the www).
• Removed a specific spotlight link for the Aramex case study in the Products menu.

Sprinklr is updating its social proof by highlighting a new "Leader" ranking from Forrester. They are also pushing their upcoming 2026 user conference to capture early registrations from enterprise leaders.

• Replaced customer story spotlights in the "Release" navigation menu with two new blog posts: "The CX mandate for 2026" and "A Unified VoC Strategy That Works."

• Updated almost all internal site links to include the "www." prefix in the URL structure.

• Added a new cookie consent and tracking technology banner to the top of the page.

• Updated the video source link for the homepage hero section.

• Updated all internal navigation links to remove the "www" prefix (e.g., from www.sprinklr.com to sprinklr.com).

• Applied this change across all product suites including Sprinklr Service, Social, Insights, and Marketing.

• Updated all customer story links and analyst report download buttons to the new URL format.

• Refreshed links for global language versions (German, French, Spanish, Arabic, and Japanese).

The company is shifting its spotlight focus from customer case studies to educational blog content about 2026 strategy and Voice of Customer (VoC) programs. This suggests a move toward thought leadership to influence long-term planning for enterprise buyers.

The company is cleaning up its technical infrastructure and brand consistency. While the content remains the same, the systematic removal of "www" across all product, story, and resource links suggests a move toward a more modern, streamlined web presence.